PRODUCT 001 / BATH TOWEL / IN DEVELOPMENT

THE CORRECT
AMOUNT OF
TOWEL.

A premium bath towel, enlarged until the problem is solved.

REQUEST MORE TOWEL ↓
An oversized white terry towel draped over a brushed metal pedestal.
FIG. 01 — SUBSTANTIAL TOWEL, IN A CONTROLLED ENVIRONMENT

CALIBRATION / WHY NORMAL TOWELS FAIL

01

Normal towels are
inexplicably small.

02

We made
the towel bigger.

THE SPECIMEN

ONE TOWEL.
CONSIDERABLY MORE OF IT.

REGULAR
30 × 56
COMICALLY LARGE
50 × 90

THE RESULT: 2.7× THE SURFACE AREA OF A STANDARD BATH TOWEL.

PROVISIONAL SPECIFICATION

UNNECESSARY
ENGINEERING.

50 × 90INCHES
31.25SQ FT
~500GSM
100%COTTON

Dense, soft cotton. Straight hems. Built to be used every day, despite its unreasonable dimensions.

FIRST-RUN PRICING

BUY THE
CORRECT AMOUNT.

STANDARD ISSUE / 01 TOWEL

$79

+ shipping

MORE TOWEL / 02 TOWELS

$149

Free shipping

ALL PRICES IN USD. SHIPPING IS FREE WITH TWO TOWELS.

FIRST LARGE-SCALE TOWEL DEPLOYMENT

REQUEST
MORE TOWEL.

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